To be on an endcap at Whole Foods, if you see a Gaga CD, you might be familiar with her as an artist, and you might give it a chance. So our thing was, with Gaga being such a household name,īeing able to put her in places where people shop. “It’s Best Buy, it’s Target, it’s Wal-Mart. “To purchase a CD now, there aren’t a lot of places you can go,” Mr. The idea was to make the album available everywhere, Troy Carter, Lady Gaga’s manager, said in an interview on Tuesday. Sales of “Born This Way” were also helped by a blitz of marketing through big-box retailers, traditional media outlets like HBO and lots of new media partnerships, and by a strategy of stocking the albumĪt thousands of nontraditional retail outlets, like Hudson News, Walgreens and CVS.

Way” would have been the best-selling release since Eminem’s album “The Eminem Show” nine years ago. In December, 2014, the bands iconic album 'Dark Side Of The Moon' made a surprise return to the 13 position on the Billboard 200 Album Chart after it was discounted to 99-cents in the Google Play store and moved over 38,000 units in one week. If the album had scanned 1.15 million copies, as Billboard predicted it might, “Born This Lady Gaga’s record label and management, in addition to her fans - expectations shot past one million. Release, industry projections were for about 700,000 records sold, but once Amazon put the album on sale for 99 cents - a surprise to That is the biggest take anyĪlbum has had since 50 Cent sold 1.141 million copies of “The Massacre” in March 2005.įor Lady Gaga, the figures are both slightly less and a lot more than had been predicted. “Born This Way” (Interscope), released on May 23, sold 1.108 million copies in the United States, Billboard reported on Tuesday evening, citing data from Nielsen SoundScan. Little Monsters, rejoice: Lady Gaga’s new album “Born This Way” is the fastest-selling album in six years.

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